There was something really strange about this picture. Has there been a time travel in both directions, where it’s possible to make a sculpture which then magically transforms into a product? I thought that a car was the most difficult thing to design in terms of complexity, impossible to be tackled with clay, but seeing this, really made an impression. It looked like anything could just be solved by making a sculpture. There I was, fascinated by this clay model and I got interested in the history of the profession of the car designer. And the question that drove it was: How does the designer know when to stop?
© 2019 Johanna Seelemann    Curricilum Vitæ    phone:+491629789049    Leipzig—Amsterdam—Reykjavík    Visual Library
© 2019 Johanna Seelemann


2019 Fractional Object, GEO—DESIGN: Junk, Van Abbe Museum, Eindhoven
2019 Terra Incognita, Grad Show 2019, Design Academy Eindhoven
2019 Banana Story, Food: Bigger Than The Plate, Victoria & Albert Museum, London
2019 Terra Incognita, DAE Masters Graduation, Eindhoven
2019 Banana Story, Bismút, Design March Iceland, Reykjavík
2019 Willow Project, Neuni Materio, Design Shanghai
2018 Banana Passport, The Magic Box, semi-permanent exhibition, M/S Museet for Søfart, Helsingør
2018 Design contribution, Skógarnytjar, by Björn Steinar Blumenstein, Design March Iceland, Reykjavík
2017 Cargo, Element, curated by Garðar Eyjólfsson, Alcoa aluminium smelter, Reyðarfjörður
2017 Willow Project, Earth Matters, curated by Lidewij Edelkoort and Philip Fimmano, Textiel Museum, Tilburg
2017 Cargo, Design March Iceland, Reykjavík
2016 Willow Project, Dutch Design Week, Eindhoven
2016 Willow Project, exhibition at Skriðuklaustur, Egilsstaðir
2016 Willow Project, Design March Iceland, Reykjavík
2016 Sulfur Archive, Design March Iceland, Reykjavík
2016 Sulfur Archive, Stockholm Design Week, Stockholm
2015 Willow Project, exhibition at Iceland Academy of the Arts, Reykjavík
2015 Circular Gifts Workshop, Lunga Festival, Seyðisfjördur
2014 Materials and Making at the Burg, Burg Giebichenstein, Dutch Design Week, Eindhoven

2019 Serious Aesthetics, The Arena, Grad Show 2019, Design Academy Eindhoven
2018 Guest at Halfway Points, Thursday Night Life, Garden Broadcasts, Het Nieuwe Instituut, Rotterdam
2018 Cargo, Design Talks, Design March Iceland, Reykjavík
2017 Cargo, Antenna, curated by Design Indaba, Dutch Design Week and World Design Event, Eindhoven

2019 Terra Incognita, New Talents Graduating From The Design Academy Make Their Mark, Elle Decor
2019 Terra Incognita, Finding a New Use for Car Modeling Clay: Adaptable Furniture, Core77
2019 Banana Story, “FOOD: Bigger than the Plate” leaves you wanting more, The Economist
2019 Banana Story, Elle Decor
2019 Banana Story, Visir og Fréttablaðið
2019 Banana Story, Waste Lines, The Times Literary Supplement
2019 Banana Story, HA Magazine
2019 Banana Story, 100 Talents of 2019, Icon Design Magazine, Mondadori and New York Times
2018 Willow Project, Why Materials Matter, Prestel Publishing, Seetal Solanki
2018 Willow Project, Radical Matter, Thames & Hudson, (ed.) Kate Franklin / Caroline Till
2018 Cargo, Banana Passport, review on Dezeen
2018 Banana Passport, article on art4d
2018 Cargo, interview with Design Indaba
2016 Willow Project, published in Frame #111
2016 Willow Project, published on Dezeen
2016 Sulphur Archive, published on Dezeen
2016 Willow Project Book, published by Partus Press

2018 Distilling Waste, Revising Wood, writing for DAMN° Magazine No.68
2018 No Strange Fruit, writing for DAMN° Magazine Online

2019-2020 Freelance works, Cambio by Studio Formafantasma, Amsterdam
2019 Freelance filmworks, Ore Streams by Studio Formafantasma, Amsterdam
2019 Freelance filmworks, Family Campaign for Filling Pieces, Amsterdam
2019 Conflicted Matter, workshop with Garðar Eyjólfsson, Burg Giebichenstein University of Art and Design, Halle
2017 Assistant for Formafantasma, Ore Streams project, Amsterdam
2016-2017 Internship at Studio Formafantasma, Amsterdam
2016 Work for Bui Bjarmar Aðalsteinsson, designers investigating local food systems, Icelandic Research Fund
2016 Organization team, Travelling Embassy of Rockall, collective of desirable futures, hosting events, Reykjavík
2015-2016 Assistant for Garðar Eyjólfsson, head of visual communication, material research, prototyping, Reykjavík
2015 Contextual Design internship with Garðar Eyjólfsson and  Thomas Pausz, Reykjavík
2014 Carpentry internship at Joël Pinard, Cognac
2013 Internship at Smow Furniture Store, Leipzig
2011 Internship in Carpentry and Design at Deutsche Werkstätten Hellerau, Dresden

2017-2019 Master Studies of Contextual Design at the Design Academy Eindhoven
2015-2016 Studies of Product Design at the Iceland Academy of the Arts, Reykjavík
2015 Erasmus at the Iceland Academy of the Arts, Reykjavík
2012-2014 Studies of Industrial Design at the Burg Giebichenstein University of Art and Design, Halle
2011-2012 Studies of Interior Architecture at the Burg Giebichenstein University of Art and Design, Halle