There was something really strange about this picture. Has there been a time travel in both directions, where it’s possible to make a sculpture which then magically transforms into a product? I thought that a car was the most difficult thing to design in terms of complexity, impossible to be tackled with clay, but seeing this, really made an impression. It looked like anything could just be solved by making a sculpture. And of course I didn’t have a car but I knew how to drive and my father knew how to drive and everybody else had a car and I inherited the idea that everybody needs a car. And car models were changing frequently like the life span of insects. I could roughly distinguish different car brands by their shape but after all I knew nothing about the design process. There I was, fascinated by this clay model and I got interested in the history of the profession of the car designer. And the question that drove it was: How does the designer know when to stop?
© 2019 Johanna Seelemann    Curricilum Vitæ    mail:hanna@seelemann.de    phone:+491629789049    Leipzig—Amsterdam—Reykjavík    Visual Library
© 2019 Johanna Seelemann

Willow Project







The Willow Project is an investigation into one of Iceland’s newly gained raw materials, the willow tree. Since the start of forestry from about 70 years ago, this material starts being available in bigger volumes now. During the research process, three main processes of boiling, burning, and distilling were rendered. Inspired by the natural circulation of matter, nothing but water and heat were added to the wood and all byproducts were processed as valuable resources. By deconstructing the tree into microscale and reassembling the found elements, the rendered new materials could stand by themselves. All of them would be able to go back to the forest as nutrition.









Concept, Design, Development:
Johanna Seelemann, Birta Rós Brynjólfsdóttir,
Védís Pálsdóttir, Björn Steinar Blumenstein,
Emilía Sigurðardóttir, Theodóra Mjöll,
Kristín Sigurðardóttir

Thanks to:
Tinna Gunnarsdóttir, Friðrik Steinn Friðriksson
Garðar Eyjólfsson, Óskar Kristinn Vignisson 

Iceland Academy of the Arts, 2015