There was something really strange about this picture. Has there been a time travel in both directions, where it’s possible to make a sculpture which then magically transforms into a product? I thought that a car was the most difficult thing to design in terms of complexity, impossible to be tackled with clay, but seeing this, really made an impression. It looked like anything could just be solved by making a sculpture. And of course I didn’t have a car but I knew how to drive and my father knew how to drive and everybody else had a car and I inherited the idea that everybody needs a car. And car models were changing frequently like the life span of insects. I could roughly distinguish different car brands by their shape but after all I knew nothing about the design process. There I was, fascinated by this clay model and I got interested in the history of the profession of the car designer. And the question that drove it was: How does the designer know when to stop?
© 2019 Johanna Seelemann    Curricilum Vitæ    mail:hanna@seelemann.de    phone:+491629789049    Leipzig—Amsterdam—Reykjavík    Visual Library
© 2019 Johanna Seelemann

Vitrum








Vitrum is a study about possible transformations related to the production of float glass. Over time, glass has been either highly engineered or directed by hand. The majority of glass produced today finds itself as flat sheets in the building and automotive sector, employed for its functional and technical characteristics. However, its expressive potential stays rarely explored.

The outcome gives voice to the material itself as the matter organically expands. Exposing it to a set of repeatable processes, its appearance cannot be fully controlled. The studies include flat sheets and molded shapes with references to standard applications: windows, automotive glass, and bottles.

We designed ways of seeing the material and explored its tactile presence which opens up to alternative applications, imagining multifaceted mass-production.









Concept, Design, Development:
Daniele Misso and Johanna Seelemann

Development, Production:
Rasmus Leseberg

Year: Since 2018