Potentials is a collection of office furniture made from deadstock denim, commissioned by the Dutch fashion brand, G-Star Raw. The project emphasises the integration of material cycles into the design of future consumer objects. It examines the typologies of conventional office furniture to explore how deadstock materials, such as unused or flawed bolts of fabric originally produced for fashion brands, can be reactivated in furniture design.

The collection consists of five pieces of office furniture, whose character is defined by the manufacturer’s untreated leftover denim and its dimensions, framed with indigo-coloured ash wood. A central principle is the objects’ structural dependence on the denim fabric, which is minimally worked and temporarily incorporated through wrapping, stapling, and filling.

Each design explores a different way of integrating the fabric, emphasising the concept of borrowing and altering it as little as possible to maximise its potential for future reuse.
Various techniques are used to transform the raw material into objects: weaving denim into a lightweight frame, tying wooden components together with rolled-up fabric, wrapping it around structural elements, and employing filling methods in which weight provides structural support.

The products reflect sequences of an open-plan office, including a meeting place and accessories for standing tables and unusual seating positions. The formal language of the furniture collection is influenced by G-Star’s headquarters in Amsterdam, designed by Rem Koolhaas’ OMA, featuring office furniture designed by Jean Prouvé.

The resulting typologies include a room divider, low stool, leaning bench, anti-fatigue mat, and valet stand. Potentials demonstrates an approach whereby the components of an object are made from raw materials that can be entirely reclaimed.