© 2020 Johanna Seelemann
© 2019 Johanna Seelemann
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The Ministry of Icelandic Vegetables

x Búi Bjarmar Aðalsteinsson
x Björn Steinar Blumenstein
x Þura Stína Kristleifsdóttir
x Gabríel Markan
x Védís Pálsdóttir 





The Ministry of Icelandic Vegetables is a collective of designers, intervening the local food industry. Their aim is to map out production chains, propose farmers and producers new pathways for 'lost' harvest. The designers work as a bridge between the different interest parties. The project engaged with B-class Rutabaga. Hundreds of tons go to waste annually, classified as 'underweight'. Joining various specialists from different fields, the group produced syrup for soft drinks and the first 100% locally sourced alcohol from the dismissed root vegetables.








Development, Design:
Johanna Seelemann, Björn Steinar Blumenstein,
Gabríel Markan, Védís Pálsdóttir, Þura Stína Kristleifsdóttir

Concept: Búi Bjarmar Aðalsteinsson

Client: Icelandic Research Fund, 2016






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