There was something really strange about this picture. Has there been a time travel in both directions, where it’s possible to make a sculpture which then magically transforms into a product? I thought that a car was the most difficult thing to design in terms of complexity, impossible to be tackled with clay, but seeing this, really made an impression. It looked like anything could just be solved by making a sculpture. There I was, fascinated by this clay model and I got interested in the history of the profession of the car designer. And the question that drove it was: How does the designer know when to stop?
© 2019 Johanna Seelemann    Curricilum Vitæ    phone:+491629789049    Leipzig—Amsterdam—Reykjavík    Visual Library
© 2019 Johanna Seelemann

x Björn Steinar Blumenstein

Cargo is an installation that aims to revisit our perspective on everyday goods. It is an exploration, focused on the complex system of transported freight around the globe, that fundamentally affect our way of life. Cargo proposes objects as collected traces of the shipping system. The products of the installation were designed to be the carriers of their own story, revealing the journey of two representatives of Iceland: aluminium and fish, across borders and continents to their destination. At the same time, they objectify the complex mechanisms of consumerism.

The project consists of a short movie, unveiling the industrial aesthetics of the shipping industry, and a collection of four artifacts made from cod leather, aluminium oxide, and aluminium, as well as the illustrated journey of a regular aluminium can from it’s mining in Brazil via smelting in Iceland to the Netherlands, processing in Germany and Great Britain, back to the Icelandic supermarket.

Concept, Design:
Johanna Seelemann and Björn Steinar Blumenstein

Thanks to: 
Garðar Eyjólfsson, Thomas Pausz 

Year: Ongoing since 2016