x Björn Steinar Blumenstein
Banana Story is an ongoing research project that highlights the problems deriving from the demand for non-seasonal goods and mundane products, inviting us to reflect on the origin of goods. How? By following the journey of a banana from Ecuador to Iceland: 12,534 km in 30 days on a cargo ship, passing through 33 different pairs of hands. The outcome are a series of unusually long 'made-in' labels, a banana passport and a short video journey on a container ship.
The investigation started off, confronted with huge amounts of food waste in Iceland. Situated in harsh climatic conditions, local fruit and vegetable production takes a great effort. Icelandic supermarket dumpsters full of immaculate fruits, are therefore a strange paradox.
The Banana Passport and a Banana Made-In Label for a standardized Cavendish banana raise a call to embrace the complex back story of an object that is easily taken for granted.
The project is a collaboration with Björn Steinar Blumenstein.