Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann   Johanna Seelemann   Info   Email:hanna@seelemann.de   Phone: 00491629789049   Instagram:@johannaseelemann  
© 2021 Johanna Seelemann
© 2021 Johanna Seelemann
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Banana Story
x Björn Steinar Blumenstein



Banana Story is an ongoing research project that highlights the problems deriving from the demand for non-seasonal goods and mundane products, inviting us to reflect on the origin of goods. How? By following the journey of a banana from Ecuador to Iceland: 12,534 km in 30 days on a cargo ship, passing through 33 different pairs of hands. The outcome are a series of unusually long 'made-in' labels, a banana passport and a short video journey on a container ship.

The investigation started off, confronted with huge amounts of food waste in Iceland. Situated in harsh climatic conditions, local fruit and vegetable production takes a great effort. Icelandic supermarket dumpsters full of immaculate fruits, are therefore a strange paradox.

The Banana Passport and a Banana Made-In Label for a standardized Cavendish banana raise a call to embrace the complex back story of an object that is easily taken for granted.

The project is a collaboration with Björn Steinar Blumenstein.




Concept, Design:
Björn Steinar Blumenstein and Johanna Seelemann

Made-In Label Illustration:
Magnús Ingvar Ágústsson

Client: Banana Made-In Label for
the Victoria & Albert Museum London

Year: Ongoing since 2016



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