There was something really strange about this picture. Has there been a time travel in both directions, where it’s possible to make a sculpture which then magically transforms into a product? I thought that a car was the most difficult thing to design in terms of complexity, impossible to be tackled with clay, but seeing this, really made an impression. It looked like anything could just be solved by making a sculpture. There I was, fascinated by this clay model and I got interested in the history of the profession of the car designer. And the question that drove it was: How does the designer know when to stop?
© 2019 Johanna Seelemann    Curricilum Vitæ    phone:+491629789049    Leipzig—Amsterdam—Reykjavík    Visual Library
© 2019 Johanna Seelemann
Johanna Seelemann (b. 1990, Leipzig) is an explorer and a collaborative designer, currently based in Amsterdam. She is driven by a keen interest in exploring the hidden contexts of the products that enable today’s everyday life. This relates to global material streams for mass-production, the impact of aesthetic evolution on consumption, while eventually proposing alternatives and future-scenarios.

These interests manifest in works such as ‘Banana Story’, a series of propositions for extended ‘made-in’ labels, which was recently exhibited at the Victoria & Albert Museum in London. In 2019, Johanna and her part-time collaborator Björn Steinar got selected amongst the ‘Icon Design 100 Talents to watch’. They presented ‘Cargo’ at the first ‘Antenna - the worlds best design graduates’ conference in 2017, hosted by Design Indaba, Dutch Design Week and World Design Event. The ‘Willow Project’, a collective work together with 6 Icelandic designers, has gained a wide audience and has been presented in ‘Earth Matters’, curated by Lidewij Edelkoort and Philip Fimmano for the TextielMuseum in Tilburg.

Johanna developed her fascinations during the Contextual Design master program at the Design Academy in Eindhoven as well as the bachelor course in Product Design at the Iceland Academy of the Arts in Reykjavík. During her experience in assisting Studio Formafantasma in their ‘Ore Streams’ and ‘Cambio’ projects, she further evolved her role as a designer, bridging a dialogue between cultural institutions, industries, and organizations towards the topic of electronic waste and wood.

At the moment she freelances for Studio Formafantasma, and evolves her own works in interdisciplinary collaborations such as with Daniel Rauch, Björn Steinar Blumenstein, Daniele Misso or Garðar Eyjólfsson.