Studio Johanna Seelemann
Studio Johanna Seelemann

Design studio exploring the mystification of everyday objects and materials in our environment, and their contexts.

The studio works on a wide range of typologies, from designed products to research-driven installations.


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2016    —    Ministry of Icelandic Vegetables



The Ministry of Icelandic Vegetables was founded by a collective of six designers, intervening the Icelandic local food industry. Their aim was to map out production chains, propose farmers and producers new pathways for lost harvest. The designers worked as a bridge between different interests from farmers, drink producers, organizations and restaurants. 

The project focussed specifically on B-class rutabaga or Swedish turnip. Hundreds of tons go to waste annually, since the individual vegetables are classified as underweight just below 300 grammes.

Joined by various specialists from different fields, the group produced rutabaga syrup with a strong umami taste, as the basis for soft drinks. Due to its high sugar content, the group could also produce the first 100% locally sourced Icelandic vodka from the dismissed root vegetables.
Concept, Development, Design

Johanna Seelemann, Björn Steinar Blumenstein,
Gabríel Markan, Védís Pálsdóttir, Þura Stína Kristleifsdóttir, Búi Bjarmar Aðalsteinsson

Project Initiator

Búi Bjarmar Aðalsteinsson

Special Thanks
Búi Bjarmar Aðalsteinsson, Iceland Ocean Cluster, Matís, Ölgerðin, Frosti Gnarr, Garðar Eyjólfsson, Rúna Thors, Guðni Einarsson, Hinrik Carl Ellertsson, Jón Helgi Hólmgeirsson, Kristín María

Client

Icelandic Research Fund, 2016





 
Design Studio
Johanna Seelemann

Leipzig (DE) — Reykjavík (IS)
Hauptstrasse IX
DE-04416 Markkleeberg
 
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